FUNDAMENTALS OF REAL ESTATE MARKETS

The textbook – real estate marketing and investment analysis is one borne out of the need to acquaint students, lecturers, practitioners, and investors with real estate market operations and investment analysis. The fixity of location makes it imperative for participants to understudy the market dynamics relative to an area in advertising and to fix prices of real estate assets. Several processes are involved before the marketing and advertising of real estate assets. Whether small or large real estate corporations, a market analysis must be carried out to ascertain the availability of the market for real estate products. Additionally, detailed analysis relative to site suitability, location, availability of finance, and legal implications is needed to establish the practicability and profitability of the proposed real estate investment project.